A VR headset user for fragrance marketing could let users smell various aromas from marshmallow roasting to a bed of roses.
The sense of smell has been added to the virtual reality experience as showcased by metaverse-focused companies at the Consumer Electronics Show 2023.could potentially generate $5 trillion
in value by 2030. However, the report noted that metaverse success would need a more developed human aspect that delivers positive experiences to its users. One of these catalysts may be the integration of the sense of smell and touch into VR experiences which were showcased at the recent CES.by Fortune, one of the firms called OVR Technology showed a headset with a container for eight aromas that can be mixed together, creating various scents.
According to Aaron Wisniewski, the CEO of OVR Technology, extended reality will soon be integrated with commerce, entertainment, social connection, education and well-being. The CEO highlighted that scent gives these experiences"unmatched power." An executive at FireFlare Games, Aurora Townsend, also shared that their firm will be launching a VR dating app that also incorporates immersive sensations like touch, once the technology becomes readily available within the market.
Meanwhile, consumers may not be too excited with the new development. A CES attendee Ozan Ozaskinli, tested some haptics products and highlighted that it's"far from reality" at the moment. However, the tech consultant also said that it can potentially be integrated into online meetings because, through the technology, users can actually feel something.
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