Meta Shifts to User-Driven Moderation, Potentially Impacting TaskUs

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Meta Shifts to User-Driven Moderation, Potentially Impacting TaskUs
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Meta is moving away from third-party fact-checking and towards a user-driven model for content moderation, similar to Elon Musk's X. This change could significantly affect TaskUs, a digital services provider that works with Meta on content moderation.

New Braunfels-based TaskUs Inc. could face a significant impact as Meta , one of its major clients, transitions away from third-party fact-checking programs in favor of a user-driven model similar to Elon Musk 's X social media platform. TaskUs, a provider of outsourced digital services, has contracts with Meta for content moderation services, a service the company announced Tuesday it's discontinuing.

While lacking specifics, Meta also disclosed its intention to relocate its trust, safety, and moderation teams from California to Texas. The company has office space in Austin and data centers in Fort Worth and Temple. TaskUs did not respond to requests for comment, but its work with Meta, the parent company of Facebook and Instagram, has accounted for 20% to 30% of its revenue, which reached $924.37 million in 2023. In announcing the moderation policy shift, CEO Mark Zuckerberg stated that the November election marked “a cultural tipping point towards once again prioritizing speech.” He asserted that fact checkers “have just been too politically biased and have destroyed more trust than they’ve created, especially in the U.S.” Instead, he plans to gradually implement a “community notes” system that relies on users to identify inaccurate or misleading information and provide appropriate context, mirroring a model used by Musk on X. Meta Chief Global Affairs Officer Joel Kaplan outlined in a blog post that the new system will be rolled out over the coming months. Meta joins several other tech companies seemingly attempting to gain favor with President-elect Donald Trump before his inauguration later this month. Meta and Amazon each contributed $1 million to Trump’s inauguration fund in December, and Zuckerberg dined with Trump at his Mar-a-Lago residence in Florida, uniting the Facebook founder and the former president who was previously banned from his social network

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