It comes as amateurs enter a space once dominated by government-linked groups.
Meta said in its report that in 2021 it took down 52 networks engaged in the practice, operating out of 34 different countries. More networks -- 11 of them -- were detected in Mexico than in any other country.
Meta, which at the time still traded under the name Facebook, introduced the term"coordinated inauthentic behavior" in 2017, amid concerns about digital efforts to influence the 2016 U.S. presidential election, most prominently by Russian government-linked actors. In 2017, the only network taken down under Facebook's coordinated inauthentic behavior policy originated in Russia.
Agranovich pointed to an"increase in amateur players in the space," with more home-grown networks adopting the sophisticated tactics previously used by elite groups trying to project influence abroad. One of those firms, the Mexico-based Wish Win, was mentioned in Meta's latest report. The network linked to that firm promoted a false claim ahead of Honduras's presidential election that former President Manuel Zelaya had been implicated in the Pandora Papers money laundering investigation. At the time, Zelaya's wife, Xiomara Castro, was a candidate in that election.
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