Senior Analyst, Mobility & VR, Anshel Sag, gives his analysis of the Meta Quest Pro premium headset.
Meta talked a lot about productivity in VR leading up to this announcement and showed some of the applications already being used today in some enterprises. These applications included ShapesXR for Logitech, Gravity Sketch for Puma and New Balance, Novartis using Nanome, and the ITC using Arthur for training and workshops. Many of these applications pre-date the Oculus Quest platform and have been popular VR apps on other platforms and ported to the Quest.
Meta is unafraid to position itself as an alternative to Apple’s approach because it knows the company already has a target on its back. I also believe that Meta’s focus on fitness during Meta Connect was a clear indication that Meta is aware of Apple’s intentions to use fitness as a killer app for Mixed Reality, and I believe this may be the motivation for the FTC’s lawsuit challenging Meta’s acquisition of the parent company of the wildly successful fitness app Supernatural.
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