Meta is launching a pay-for-verification subscription service for Facebook and Instagram | CNN Business

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Meta is launching a pay-for-verification subscription service for Facebook and Instagram | CNN Business
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Meta is testing a subscription service which will allow Instagram and Facebook users to pay to get verified, Mark Zuckerberg said.

“Meta Verified” will start at $11.99 a month on the web or $14.99 a month on iOS, and the company will begin releasing it in Australia and New Zealand this week and “more countries soon.” The service also comes with other perks: extra protection from impersonation accounts and direct access to customer support. To avoid fake accounts, customers who want to get the blue badge would need to provide a government ID which matches their profile name and picture.

” “We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people,” a Meta spokesperson said. “We will display follower count in more places so people can distinguish which accounts are notable public figures among accounts that share the same name.” Meta joins other platforms, like Discord, Reddit and YouTube, who have their own subscription-based models.

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