Meta is in negotiations with influencers and Hollywood actors to use their voices for upcoming AI tools, potentially even for digital assistant purposes.
Judi Dench, Keegan-Michael Key, and Awkwafina are among multiple “actors and influencers” whose voices could become part of Meta’s AI offering, Bloomberg reported on Friday. The company is apparently working to wrap up deals quickly so it can develop and show off the new voices at its Meta Connect conference in September. Specifically, at least one tool will be “a digital assistant product called MetaAI,” according to multiple unnamed sources in a New York Times report.
Meta did not respond to a request for comment by press time. Does this all sound familiar? Waze has used celebrity voice directions for years, and once upon a time, you could pay for the privilege of asking Samuel L. Jackson to roast you. Meta itself recently discontinued a celebrity AI chatbot feature that it introduced at last year’s Connect. But every single one of those implementations smacks of novelty, and for me at least, they get old very quickly.
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