But only customers paying for an extra option package would have cars equipped with Lidar sensor technology and other hardware for automated “Level 3” driving. theSun theSundaily Mercedes MercedesBenz business lidar technology
Mercedes says the collaboration with Google will allow it to offer traffic information and automatic rerouting in its cars. – Reuterspic: Mercedes-Benz said on Wednesday it has teamed up with Google on navigation and will offer “super computer-like performance” in every car with automated driving sensors as it seeks to compete with Tesla and Chinese newcomers.
“You only pay for a heavily subsidised chip, and then figure out how to maximise joint revenue,” he said, reasoning that the sunk costs would be low even if drivers did not turn on every feature allowed by the chip. Mercedes' announcements at a software update day in Sunnyvale, California, detailed the strategy behind a process under way for years at the carmaker to move from a patchwork approach integrating software from a range of suppliers to controlling the core of its software and bringing partners in.
“We take a prudent approach because no-one knows how big that potential pot of gold is at this stage,” Kaellenius said.
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