PROJECT MONDO G recreates the iconic G-Class with the distinctive design codes of Moncler by merging the characteristic features of the SUV with Moncler’s puffer jacket. theSun theSundaily GearUp Automotive art MercedesBenz MONCLER fashion
is an iconic vehicle that can draw attention in Beverly Hills and also transport its occupants across Siberia. The functional form in the original model launched in 1979 has been retained even as such vehicles evolved into the ‘crossovers’ of today.
PROJECT MONDO G recreates the iconic G-Class with the distinctive design codes of Moncler by merging the characteristic features of the SUV with Moncler’s puffer jacket. The collaborative art piece, which marks Moncler’s first automotive partnership, was presented today at the brand’s ‘The Art of Genius’ live show in London.
The fusion of opposites gives rise to PROJECT MONDO G as a sculptural object. It demonstrates the transformation of a formerly pure utility-focused object into a 2.8-metre tall design that weighs 2.5 tons. One of the characteristic features that have a concrete connection to the original products and additionally create contrasts is the rough patina that serves as visible trace of use. This suggests functionality and practicality, and forms the visual counterpoint to the perfect, high-gloss reflective surfaces that underpin the claim to luxury.
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