Meghan Markle’s new lifestyle brand, American Riviera Orchard, has lots of flash and fanfare — but, so far, not much else.
Plenty of glamour, little substance: Meghan Markle's American Riviera Orchard brand leaves insiders baffled
But there still remain vital questions surrounding the brand: Just who is investing in it, who is working on it — and who is manufacturing the goods, which will range from jams and jellies to candles, skincare and pet food? Meghan Markle's new lifestyle brand has been causing a stir within industry circles - with much of the detail behind it shrouded in mystery. Picture: Getty
It read Lili Bunny Garden + Larder, after her daughter Princess Lilibet — could that be a clue about her pantry products?Kerry Clasby, an organic farmer who runs the Malibu Fig Ranch and supplies to top chiefs including Tom Collichio and Jean George Vongirechten, said that Markle also needs to be diligent about using the name America Riviera — a nickname for the posh Santa Barbara region, which includes Montecito.
If Markle wants to sell anything at her local farmers market, though, she’ll need to get her hands dirty. A senior figure in the lifestyle industry pointed out that Goop founder Gwyneth Paltrow organically grew her business — now valued at around a billion dollars — from her kitchen table 16 years ago.“Everyone is speculating about American Riviera Orchard,” said the lifestyle figure. “But someone like Gwyneth started out by sending out a newsletter once a week and it was very personal, kind of like Substack now.
Another source who knows the Sussexes said: “Mandana was supposed to figure out a business that makes money, but she left … but I know she pitched Meghan on a bunch of ideas.”Markle has also discussed ideas with Sarah Harden, CEO of Reese Witherspoon’s production company Hello Sunshine, sources said.
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