Memorial Day's playful creations vary from snazzy checked bucket hats to gradient thongs and mood-boosting shoulder bags
, but she intends to turn her brand into a sustainable venture for the close-knit crochet community. Featuring poppy block colors, her playful creations vary from snazzy checked bucket hats to gradient thongs and mood-boosting shoulder bags — and they embody eccentricity and a youthful edge, which keeps millennials and TikTokers flooding her Instagram page in droves.
Here, Gouw reveals the secrets to her dizzying success and how our generation is reshaping and rethinking sustainable fashion.“The name itself came from my birthday, as I was born on Memorial Day [the last Monday of May in the US]. Initially, I had an online vintage store named Memorial Day, but due to COVID-19, I was unable to source anything and thought, ‘What else can I do?’ So, crocheting became a hobby and the first item I made and sold was a shoulder bag for my best friend.
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