In the three years since Olivia Cheng launched Dauphinette, she has grown the brand, without any outside investment, from an upcycled online vintage operation into a full-fledged fashion and lifestyle brand.
Olivia Cheng photographed by Naoko Maeda wearing a Dauphinette coat. Makeup by Erika Hirata, hair by Izumi Sato.
The Dauphinette Boutique in Rockefeller Center features mural-covered walls and handmade clothing racks.Cheng’s DIY approach to building out her store reflects the way she’s grown her business: with a rare combination of optimism, drive, and a willingness to approach process and material with a genuine sense of curiosity.
By the time Cheng turned 16, she was determined to turn her passion for thrifting into a business. “I was very gung-ho about being self-employed,” Cheng says between sips. “I had zero actual confidence in myself, but I was like, This is what I will do.” She started selling her old clothes and flipping her vintage purchases on, eventually making enough money to buy her own groceries and establish a foundation for an independent life.
A selection of Dauphinette jewelry and decor, all made from real fruit, flowers and food that have been preserved in resin. The raspberry croissant lamp is made using leftovers from a bakery in Tokyo. Photographed by Naoko Maeda.Magazine’s holiday gift guide
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