Sinead Gorey isn’t interested in fashion that isn’t fun.
Photo: Elliott Morgan “If you’re going to a party, I want you to come to the brand to buy something,” says designer Sinead Gorey, who makes clothes with colorful and funky patterns, extreme cutouts, vibrant colors, and fur-adorned pieces.
Photo: Elliott Morgan Photo: Elliott Morgan Now, she uses her friends as her muses. They fit her very distinct vision for the brand — “fun, playful, and don’t take themselves too seriously.” She takes inspiration from rave culture, like the “stretch” décor at raves: a long piece of material with cutouts.
Photo: Elliott Morgan While at the London College of Fashion in 2019, Gorey wasn’t trying to be like her peers. While everyone did a show on campus, she opted to do her own show and invite people she knew from the fashion and styling industry. With the right eyes at her show, she was approached by the British Fashion Council, which offered to sponsor her during London Fashion Week, where she showed her graduate collection.
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