Meet L.A.'s small business cheerleader. She's out to save mom-and-pops

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Meet L.A.'s small business cheerleader. She's out to save mom-and-pops
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As Kimberly Holman-Maiden's family pub struggled, she set out to help other Los Angeles mom-and-pops survive.

WANTED for all the fine mom-and-pops struggling to survive in our city: Neighborhood cheerleaders to remind us that these shops and restaurants are out there, hurting, that they could use our visits and our orders and whatever spare dollars we have to spend.

Holman-Maiden didn’t exactly sign up for what’s become nearly a full-time gig. She’s just big-hearted and somehow started doing it — in her own inimitably charming, free-form and often hilarious way. She and her husband, Jared Maiden, have two kids — Austin, 10, and Ivy, 8 — who are now at home with her trying to figure out virtual school. She works for a company that in ordinary times arranges trips for groups of high school students. She manages her family’s 46-year-old British pub on Ventura Boulevard, where she grew up around the dartboards and the Guinness signs and the kitchen serving up shepherd’s pie and bangers and mash — and is now pulling several shifts a week.

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