PMS-relief brand Cycl by Zoe and Ido Leffler is launching at Target with its first product that addresses cycle-related symptoms like cramps and mood.
on May 1 with its PMS Symptom Relief, $25, a strawberry-flavored gummy that address typical cycle symptoms. The move fits into
While the product is formulated specifically for PMS relief and is most effective when taken daily, Ido Leffler joked that he sometimes sneaks a few for a mood boost. With breaking down the taboo comes additional product. The team said there are currently four to five new stock keeping units currently under development.
“There is this time in the month where she wouldn’t go to school or she wouldn’t go to games. That’s the type of communication that we’re going out with. We want real women telling real stories about these issues,” said Ido Leffler. “As we roll out on our website, we’ve got a platform called Ask Cycl where we put together a group of experts where any woman can ask questions about themselves, their bodies, their cycle and get real answers anonymously.
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