McDonald's introduces its new McValue platform, offering customers diverse ways to save on menu items through meal deals, all-day discounts, and more. John Cena, former pro-wrestler and actor, serves as the McValue ambassador, promoting the platform through social media campaigns.
McDonald's has officially launched its new McValue platform, offering customers a variety of ways to save on menu items. The platform includes meal deals, all-day savings, and more. McDonald's announced the launch on Tuesday, after previously confirming the news to ABC News last November. The Golden Arches even tapped beloved actor and former pro-wrestler John Cena as its McValue ambassador to promote the platform in a robust social media campaign, featuring his favorite McDonald's meals.
Cena is sharing his favorite orders and more on his social channels, including revealing his go-to Buy One, Add One for $1 combo -- a sausage McMuffin and hash browns. The new McValue platform 'offers more variety, choice and flexibility,' McDonald's explained, adding that customers can save with the Buy One, Add One for $1 offer, as well as the $5 Meal Deal that launched to mass popularity in 2024. There will also be a continued rollout of more than $3 million in local and in-app promotional offers all under the new McValue menu, including free medium fries with a $1 purchase every Friday in 2025 and a free McCrispy Chicken Sandwich for new app users. Each local franchise can also serve up additional deals in their respective communities, including promoting app-exclusive offers like 20% off $10 or more and sharing their must-try Buy One, Add One pairings. McDonald's has partnered with 16 brands to roll out more offers throughout the first few weeks of 2025 from a free month of YouTube TV to 20 minutes of free Wi-Fi on American Airlines to a Tinder Gold Premium Access subscription
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