McDonald's launches a new value menu to combat slowing customer traffic in the quick-service sector.
McDonald's launched a new value menu called 'McValue' at its restaurants nationwide on Tuesday. The menu aims to attract budget-conscious consumers and boost traffic. It offers a 'Buy One, Add One for $1' option for breakfast, lunch, and dinner. The company is also promoting app-specific deals, such as free medium fries with a $1 purchase every Friday in 2025 and a free McCrispy chicken sandwich for new app users.
Local franchisees are also introducing their own special deals on items like the McGriddle and app-exclusive offers like 20% off $10 or more. This move comes as McDonald's faces slowing customer traffic in the quick-service sector due to inflation concerns. CEO Chris Kempczinski acknowledged a 'value leadership gap' and stated the company is taking 'urgent steps' to improve its value offerings. The 'McValue' menu is cheaper than the $5 Meal Deal, which has been extended through next summer as part of the McValue platform
FOOD MARKETING MCDONALDS VALUE MENU MCVALUE FAST FOOD CUSTOMER TRAFFIC
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