The potential new offering comes at a time when low-income consumers are beginning to pull back on spending, particularly at fast-food brands.
McDonald's is working to introduce a value meal in U.S. stores to help offset an increasingly-challenging environment for consumers.
The $5 meal could include four items – a McChicken or McDouble, four-piece chicken nuggets, fries and a drink. The $5 meal could include four items – a McChicken or McDouble, four-piece chicken nuggets, fries and a drink, two people familiar with the matter told CNBC. The value meal wason spending, particularly at fast-food brands. Mentions of low-income consumers on company earnings calls are at their highest levels in nearly two years, according to data from Bank of America. Executives from McDonald's to, with U.S. same store sales slightly missing expectations.
"Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending, which is putting pressure on the industry," CEO Chris Kempczinski said on the company's earnings call last month.On the call, Kempczinski said the company is working on a national value deal in the U.S., and the company's Chief Financial Officer Ian Borden said the U.S.
An initial proposal by McDonald's for the $5 value meal did not clear necessary hurdles, and additional details are now being discussed, according to a person familiar with the process. A second person saidMcDonald's declined to comment to CNBC. Coca-Cola did not immediately respond to a request for comment.
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