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McDonald's is struggling with a value problem nowadays—or at least, that's what many of its customers are saying. A series of viral social media posts have called out the burger giant's prices forover the past year. In an apparent response to these rumblings, McDonald's just previewed plans to roll out more national deals for its value-hungry fans.in global same-store sales and a 2.5% same-store sales increase in the United States.
"Consumers continue to be even more discriminating with every dollar that they spend as they face elevated prices in their day-to-day spending, which is putting pressure on the industry…We know our customers are looking for reliable everyday value now more than ever. That has always been our promise to deliver delicious feel-good moments at an affordable price each and every day.
"So the opportunity for us in the U.S., I think, is to get more aligned in the system around a strong national value proposition that we can then use our media scale to drive high consumer awareness on it."In other words, McDonald's is looking to start rolling out national value offers in the United States and then market them heavily to its customers. The Golden Arches executive didn't say when exactly they may introduce these deals.
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