The name for the new brand comes from CosMc, a McDonaldland mascot who appeared in advertisements in the late 1980s and early 1990s.
"CosMc's is a small format concept with all the DNA of McDonald's, but with its own unique personality," McDonald's CEO Chris Kempczinski said.
The company will test CosMc's in a handful of sites in "a limited geography" in early 2024. McDonald's said it will share more details about those plans at its investor day in December. CosMc is an alien from outer space who craves McDonald's food. The brand will revive CosMc after the return of another McDonald's mascot, Grimace, jolted its U.S. business. In June, the burger chain introduced theGrimace and his combo meal went viral on social media, driving traffic and sales for U.S. restaurants.McDonald's past endeavors to expand beyond its primary business haven't been successful.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
2024 Ford Mustang GT, 2024 Subaru BRZ tS, 2024 Ford Bronco Sport: Today's Car NewsWe drove the 2024 Ford Mustang GT and played with its many performance and tech toys. It takes some experimentation to get the launch control right, using the line lock can instantly engulf this pony in a cloud of tire smoke, and the Remote Rev feature is a neat party trick. It's a tech-filled muscle car turned sports car, and it's a blast with the V-8. The...
Read more »
2024 Toyota Land Cruiser 2024 to be unveiled August 1 | Car News | Auto123The 2024 Toyota Land Cruiser Toyota is almost here: Toyota has fixed August 1st as the date it will to unveil the next generation of the SUV.
Read more »
2024 Volkswagen Jetta GLI gets a 40th anniversary edition | Car News | Auto123To celebrate the 40th anniversary of the Jetta GLI, Volkswagen will release a special edition for 2024.
Read more »
2024 Ford Bronco Sport Free Wheeling Edition induces nostalgiaThe 2024 Ford Bronco Sport lineup gains a Free Wheeling edition that pays its respects to off-roaders of the 1970s.
Read more »
Volkswagen Jetta GLI 2024 : une version 40e anniversaire | Actualités automobile | Auto123Pour célébrer les 40 ans de la Jetta GLI, Volkswagen va commercialiser une édition spéciale pour 2024.
Read more »
First Drive: 2024 Ford MustangNo galloping off into the sunset like its Dodge and Chevrolet rivals: this newest version of the iconic pony car continues its gas-powered performance heritage in EcoBoost and GT V8 trims: —via drivingdotca
Read more »