McDonald's has shuttered two CosMc's locations in North Texas just one year after launching the coffee spinoff. While the company cites experimentation with different formats as the reason for the closures, the future of the brand remains uncertain.
Just before the coffee chain's one-year anniversary, McDonald's has announced the closing of two North Texas locations of its coffee spinoff, CosMc’s. CosMc’s is a branch of the “I'm Lovin' It” domain that focuses on hot and cold specialty drinks, with a handful of light bites. It's “a small format concept with all the DNA of McDonald’s but its own unique personality' according to McDonalds CEO and president Christopher Kempczinski.
The futuristic theme behind the idea was pulled from a mascot, CosMc, who appeared in McDonald's ads in the late '80s and early '90s. The first CosMc's launched in December 2023 in the Chicago suburb of Bolingbrook, followed in early 2024 by nine locations in Texas. The company's announcement of the three closed locations didn’t identify which ones got the axe. With a bit of sleuthing, Arlington's CosMc's Google page has the red bar of death and 'Permanently Closed.' This particular unit was odd for a fast-service coffee. It didn't have a drive-thru and parking was sparse: the handful of spaces in front of the store required the 'street claiming' back-in parking scenario where you have to drive past the space, hit your hazards and back up towards on-coming traffic to park. For a coffee. So, yeah, not really surprised this didn't get a passing grade. McDonald's says the closures don't reflect the brand's ability to succeed in the market but are a result of experimenting with different sizes and set-ups (marking counter flow back-in parking off the list). The company stated it will 'focus more on the drive-thru and digital experience.' (Which, of course. Did they really need to run that test?), a new location is “coming soon” to Allen at 861 W. Stacy Road, just across the street from the Allen Premium Outlets. Another may open in Frisco at 1795 U.S. Highway 380. A CosMc's placeholder appears in Google Maps, but nothing is confirmed.Despite the closures locally, the company says CosMc’s first year has proved fruitful, and the plan is to continue to test, learn and grow. According to a press release, the Island Pick Me Up Punch, Churro Cold Brew Frappe and Sour Energy Burst were customer favorites, and the savory hash brown bites and McPops were the most loved bites from the intergalactic menu. , whose culinary endeavors are inspired by her travels around the world and fueled by a seriously good cup of joe. Her repertoire also extends to her camera and niche selection of Spotify playlists. If you value independent journalism, please consider making a contribution to support our continued coverage of Dallas' evolving dining scene and the latest culinary innovations our community offers
Mcdonald's Cosmc's Coffee Shop Closures North Texas Arlington Allen Frisco
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