McDonald's is making adjustments to its CosMc's concept, focusing on smaller format restaurants and gathering customer insights.
McDonald's plans to close three larger format CosMc's restaurants and open two more smaller locations in Texas . The company is refining its strategy for the spinoff brand, which launched over a year ago. Smaller CosMc's prototypes are proving more successful in the test. The top-selling food items include savory hash browns and McPops, while popular drinks include the Island Pick-Me-Up Punch, Churro Cold Brew Frappe, and the Sour Energy Burst.
The new brand, named after a McDonaldland mascot from the 1980s and 90s, aims to tap into the growing 'afternoon beverage pick-me-up occasion.' CosMc's offers a mix of McDonald's classics and new items inspired by beverage and snacking trends, such as turmeric spiced lattes and pretzel bites. McDonald's is learning more about its CosMc's customers through a dedicated loyalty program
Mcdonald's Cosmc's Restaurant Expansion Texas Brand Strategy New Products Customer Loyalty Food Trends
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