Do we finally have our Twitter killer?
Perhaps the best way to sum up the issues at Twitter is to take a look at the top trending term right now: Threads. And what happens when you click the link? You're shown a bunch of bot-generated spam . The platform appears to be well and truly borked.Threads, on the other hand, looks practically peaceful in comparison. There's an 'early internet' feel to the whole thing right now – tons of users wishing their followers a 'nice day', etc.
But Threads also has a not-so-secret weapon: its deep Instagram integration. From the moment a new user signs up, Threads walks them through the process of importing their account and following the people they're already engaging with on Instagram . Here’s THREADS’ entire sign-up process.This is so clean. So easy.- instantly get your Instagram @ handle- auto imports your bio + pic from IG- instantly follow from your IGReallyyy genius way to launch an app. pic.twitter.com/h5yVTZgUI2So, unlike the Mastodons and Substack Notes of the world, this is one Twitter rival that comes with a huge existing user-base.
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