The new app is now available to download in over 100 countries, though not in the European Union.
Instagram-owner Meta has launched its Threads app, which experts say could attract Twitter users unhappy with recent changes to the platform.
Despite Threads being a standalone app, users will log in using an Instagram account. Their Instagram username will carry over, but there is an option to customize their profile specifically for Threads.However, it is not yet clear whether disaffected Twitter users will want to move over to the Meta-run platform.
They will be able to control who can "mention" them and filter out replies to posts that contain specific words. Drew Benvie, chief executive of social media consultancy Battenhall, told BBC News that Threads looked a lot like Twitter: "The most obvious is that it's text-first, so users will be able to add photos, and comment on each other's posts.
The move is the latest push by Mr Musk as he tries to get users to sign up to Twitter's subscription service, Twitter Blue.
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