.Givenchy has a new creative director.
The American designer behind the 1017 Alyx 9SM label and a key ringleader of the luxury streetwear scene, Williams becomes the French house’s seventh couturier. He starts on June 16 and is expected to present his first designs for Givenchy in October.A post shared by GIVENCHY on Jun 15, 2020 at 6:15am PDT
“The maison’s unique position and timeless aura make it an undeniable icon and I am looking forward to working together with its ateliers and teams,” he added. While perhaps best known for his rollercoaster buckle and collaborations with Nike, Moncler and Dior, Williams, 34, is seen as a driven, versatile fashion talent with a sharp vision, strong cultural and artistic connections, and formidable technical chops.A look from Alyx Fall 2020 show Giovanni Giannoni/WWD
While market sources peg Givenchy’s revenues at over 1 billion euros, if you include its vibrant fragrance and beauty business, the brand has lagged in leather goods, the linchpin category for Europe’s legacy brands. “I am convinced that, with his unapologetic approach to design and creativity and in great collaboration with the maison’s exceptional ateliers and teams, Matthew will help Givenchy reach its full potential,” he said.
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