The American designer Matthew Williams, who has made a name for himself with his innovative Alyx collections and collaborations, has been given the top job at Givenchy
In the early 2010s, Williams formed the Been Trill collective with Virgil Abloh, Heron Preston, Justin Saunders, Florencia Galarza, and YWP; the group created clothing and events together, from logo t-shirts to fashion week parties. Williams spun his Been Trill success into his label Alyx, a co-venture with the Italian streetwear purveyor Slam Jam. Alyx launched as a womenswear collection in 2015 and Williams added menswear 18 months later.
“I am very happy to see Matthew M. Williams join the LVMH Group,” LVMH Group chairman Sidney Toledano said in a release. “Since he took part in the LVMH Prize, we have had the pleasure of watching him develop into the great talent he is today. I believe his singular vision of modernity will be a great opportunity for Givenchy to write its new chapter with strength and success.”
Haute Couture, which Givenchy has created as an official member of the Couture Chambre Syndicale, is not mentioned in the release and would be a new arena for Williams. Perhaps that says something about LVMH’s positioning of Givenchy for the future.
“I think, in general, what you can get out of my story is that it’s a nontraditional approach to fulfilling your dreams as a fashion designer or working in the fashion industry,” Williams
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