Mattel's Executives Don't Want You to Think Barbie Is Feminist, But Everyone Else Sure Does
Gerwig snuck in a visual reference to Michelangelo’sdiscussed the film’s feminist leanings, and its celebration of Barbie while also understanding critique of the legendary doll’sAnd yet, despite the evidence of our eyes and ears—and the insistence of Gerwig and her cast—Mattel is seemingly unconvinced to say thatis anything more than a fun romp, especially when it comes to its feminist politics.
Time reporter Eliana Dockterman notes in the piece that Robbie Brenner, executive producer of Mattel Films and one of the architects behind the company’s push to bring Barbie to the silver screen, explicitly noted thatis not a feminist film, a belief expressed by other unidentified Mattel executives spoken to during the story’s interview process.Robbie told Time when informed of the remarks. “It’s not that it is or it isn’t. It’s a movie. It’s a movie that’s got so much in it...
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