Clickbait is defined as 'content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.' Which, to be fair could be every headline, cover, or advertisement ever. I've always seen it more as something that doesn't actually deliver what it promises.
I hope that a good Bleeding Cool headline either delivers with what it promises or entertains you with the joke of not doing so. From Variety cover by Rafa Alvarez Earlier this week, Variety Magazine put 'Is Marvel In Trouble?' on its cover. The honest answer is probably 'no', in that all aspects of Marvel are huge money-making machines, from publishing to merchandise to gaming to TV and movies, and anything that doesn't gets cut, and fast.
But there was no official Marvel response. Not would you expect one. What we did get today, however, was a personal response on his personal newsletter from the very personable person that is Tom Brevoort, Who also, apropos of nothing, happens to be the longest-standing employee at Marvel, since being hired as an intern in 1989, made Executive Editor in 2007, and additionally Senior Vice President of Publishing in 2011.
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