Mark Zuckerberg announces ambitious voting information campaign on Facebook and Instagram, in USA TODAY column
The 2020 election is going to be unlike any other. It was already going to be a heated campaign, and that was before the pandemic — and before the killing of George Floyd and so many others forced us yet again to confront the painful reality of systemic racism in America. People want accountability, and in a democracy the ultimate way we do that is through voting.
►First, we're encouraging people to vote. Voting is voice. It's the single most powerful expression of democracy, the best way to hold our leaders accountable and how we address many of the issues our country is grappling with. I believe Facebook has a responsibility not just to prevent voter suppression — which disproportionately targets people of color — but also to actively support well-informed voter engagement, registration and turnout.
This work is sorely needed: We surveyed adults in the United States, and more than half said they believe people will need more information on how to vote in November than in previous elections. Our efforts should help everyone who uses our platform access reliable voting information, not just communities where participation is already high.Don't let Trump and coronavirus ruin the election. High turnout is bipartisan and doable.
The threat of election interference is real and ongoing, but our systems are more prepared than ever. We took down more than 50 networks of malicious accounts in 2019, and we’ve removed 18 this year. This work is never finished, but we've learned a lot and have adapted our systems to protect against interference.►Finally, we remain committed to giving everyone a voice. This is especially true for those who haven't historically had the ability to make their voices heard.
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