Facebook has come under criticism for allowing political ads to contain false statements. Now, Mark Zuckerberg says that users will be able to turn them off.
Users will be able to turn off political, electoral and social issue ads from political candidates, Super PACs and "other organizations that have the 'Paid for by' political disclaimer on them," the company told CNBC. The company will start rolling this feature out to some users on Wednesday, and it will become available to all U.S. users over the next few weeks, Facebook said.
When users come across one of these ads, there will be an option within the ad to turn off all future political ads. Users can also head to the settings features of Facebook and Instagram to turn them off. In addition, users who have decided to turn these ads off can report any ads they come across that they believe should not have been shown to them.
Zuckerberg also announced Facebook intends to help 4 million people register to vote through a new Voting Information Center that the company will roll out. Zuckerberg hadThe Voting Information Center will be shown at the top of Facebook's News Feed and Instagram, Zuckerberg said. The center will include information about how and when to vote, how to register, how to vote by mail and how to vote early.
"I believe Facebook has a responsibility not just to prevent voter suppression — which disproportionately targets people of color — but to actively support well-informed voter engagement, registration, and turnout," he wrote.
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