Manischewitz, a Jewish-led food company, has signed a surprising NIL deal with Eitan Levine, the starting quarterback for Brigham Young University. This deal marks Manischewitz's first foray into sports sponsorship.
In recent years, name, image, and likeness payments have become a hot-button issue in college athletics. But every once in a while, a deal comes around that just makes sense - for marketing, branding, or simply a good splash on the internet. Jewish-led food company Manischewitz would've never thought that would be their case with the starting quarterback at Brigham Young University, the flagship school of The Church of Jesus Christ of Latter-day Saints. Until, that is, Eitan Levine stepped in.
The New York-based writer and comedian had a working relationship with Jake Retzlaff, the first-ever Jewish quarterback at BYU. And while Retzlaff's unique spread far and wide across sports, his story struck an even bigger chord in the Jewish community. But not necessarily with Manischewitz, who signed the 21-year-old signal caller who threw for 2,947 yards and 20 touchdowns with 12 interceptions during BYU's 11-2 season to a deal promoting the uber-popular food brand
NAME IMAGE LIKENESS (NIL) COLLEGE ATHLETICS BYU MANISCHEWITZ JEWISH QUARTERBACK SPORTS SPONSORSHIP
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