Influencers, including TikTok Star Golloria George, are outraged over Youthforia’s new dark foundation shade, comparing the color to black face paint
Youthforia unveiled The Date Night Skin Tiny Serum Foundation in the shade Deep Neutral last month. The color comes months after fans complained that there were no diverse tone options, with Deep Neutral With Cool Undertones , a bronzed shade, being the deepest hue.“When we say that we want you to make shades for us, we don't mean to go to the lab and ask for Minstrel Show Black,” influencer Golloria George said via social media media on Tuesday, April 30.
George continued, “What we mean is, to take the browns that you have made, create undertones and do what you need to do in the lab so it’s a darker shade of brown This needs to be pulled off the shelves … Who is that color?” In October 2023, George tried out what was the darkest shade at the time, Deep . “In 2023 for this to be your darkest shade … let’s take a step back,” she said.
A second influencer, Awuoi Matiop, also reviewed Youthforia’s Deep Neutral foundation, calling the product “a crime.” “This is what we get when we ask to be included in the beauty industry?” she said applying the product, demonstrating that it’s too dark for her. Matiop, who is Sudanese, continued, “We are some of the darkest people on this planet. If you cannot find anyone among us to match this shade, just know this is not a foundation, neither a skin tint.”“I don’t understand why companies aren’t understanding pigment,” one follower wrote, as another added, “OH MY GOD. I’m so sorry this is even a thing.
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Youthforia criticized by Black influencers over deep makeup shadeKat Tenbarge is a tech and culture reporter for NBC News Digital. She can be reached at Kat.Tenbargenbcuni.com
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