Maison Margiela, Jil Sander and Marni will open 15 stores in five years in the Middle East in a joint venture between parent OTB and Chalhoub Group.
— OTB is planning an expansion of its luxury brands in the Middle East and has inked a joint venture agreement within the Middle East through new store openings, enhancing own e-commerce sites and local marketing activities.
Chalhoub Group has a portfolio of 10 owned brands and is a partner to more than 450 international labels. Renzo Rosso, founder and chairman of the OTB Group, touted the “long and extensive expertise” of Chalhoub in the Middle East. “This is a strategic agreement for us and comes at an incredibly positive time for our brands, which have high visibility thanks to the work done in the last few years, specifically to enhance the creativity and quality of their product.
“We are proud to continue our partnership with OTB Group and I am confident that this strategic agreement marks the beginning of an accelerated journey together driven by a shared passion for luxury,” said Chalhoub group president Patrick Chalhoub. “By working closely with the OTB team, we aim to expand and grow their unique portfolio of iconic brands Jil Sander,within all the GCC countries.
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