Jil Sander, Maison Margiela, Marni Products Will Now Be Digitally Certified Authentic

Blockchain technology will allow Jil Sander, Maison Margiela, and Marni products to be digitally certified authentic starting with fall 2024 collections.

The insertion of an NFC chip in every garment and accessory and the registration of all products on the Aura Blockchain platform allow OTB to generate the certificates, which will be guaranteed for more than 1.5 million products a year. and Viktor&Rolf brands, production arms Staff International and Brave Kid, and holds a stake in the Amiri brand, is a steering member of the Aura Blockchain Consortium.

Since the launch of the “For Responsible Living Strategy,” in January 2020, Diesel’s denim program has been completely overhauled to implement less impactful practices across the supply chain, from fabrics to treatments. Diesel’s denim crafted from organic, recycled or regenerative cotton has in the last three years grown to 50 percent from 3 percent.

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