Madison Avenue Watch Week kicks off Tuesday with brands including Apple, Ralph Lauren, Buccellati, and others.
was last held in 2019, and subsequently put on hold due to the pandemic which kept people at home and forced many businesses onBut now people are back shopping stores, seeking fun, informative and different kinds of brick-and-mortar experiences, and watch aficionados are eager to learn about innovations in the sector.
In addition, WatchBox, a setting for selling pre-owned, vintage watches, and Element iN Time, which sells new and pre-owned watches, are participating. Both are located in the Fuller Building, at 57th Street and Madison Avenue. According to Bauer, the most recent wave of openings is different. “One of the things that distinguished those that have recently opened, pardon the pun, is that they are places to spend time in. Each have spaces or lounge areas where you can really be immersed in the brand, its designs and its history.”
In another twist this year, Davide Cenci will stage an “off the cuff” fashion show at the brand’s townhouse at 1041 Madison Avenue featuring Cenci’s tailored menswear collection paired with vintage watches curated by Element iN Time.Among other highlights of the upcoming Madison Avenue Watch Week: Buccellati will share its extraordinary timepiece history and present a special showing in its gallery setting.
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