Macy's promoted Barbie Cameron to chief stores officer amid its dramatically evolving store fleet.
Macy’s Inc. has promoted Barbie Cameron to chief stores officer of the Macy’s division, effective Feb. 16. . Last year, Macy’s laid out a plan that calls for shuttering a total of about 150 Macy’s sites through 2026, including mostly department stores and a handful of home and Backstage off-price stores. Of the 150, 66 are scheduled to close this year.
While downsizing the fleet, Macy’s is investing in its remaining 350 “go-forward” locations through fiscal 2026. Investments include additional staffing by the women’s fitting rooms, at checkout areas and in the women’s shoes and handbags areas; improved visual merchandising; beefing up better-selling brands; editing less productive brands, and making the stores cleaner.
Mitchell said: “Barbie is an experienced retailer and has built a strong track record during her 37-year career at Macy’s. I am confident that her deep understanding of our customer will continue to drive the Bold New Chapter strategy forward by improving in-store experiences and modernizing Macy’s for today’s consumer.”
Cameron started her career at Macy’s as a sales manager and quickly advanced to store manager. She has held numerous leadership positions across Macy’s, including roles in merchandising execution and buying. In 2020, she was named senior vice president and regional director, East Region.Sheer Dressing Takes Over Grammys 2025: Madison Beer's Lacy Details, Bianca Censori's Dramatic Opacity and More Red Carpet Looks.
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