M&A Activity in Consumer Markets Shows Signs of Life

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M&A Activity in Consumer Markets Shows Signs of Life
M&AConsumer MarketsEconomy
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Despite economic uncertainty and regulatory scrutiny, mergers and acquisitions in the consumer market are showing signs of recovery.

Dramatic Looks Were Trending at Golden Globes 2025: Ali Wong in Balenciaga, Melissa McCarthy in Christian Siriano and More DressesAnd in the seemingly always-active game of snapping up intellectual property, WHP Global closed out the year with a deal to buy Vera Wang, while Marquee Brands brought Laura Ashley on board just as 2025 dawned.

It was a flurry of activity after what has been a relatively slow stretch for many dealmakers (outside of the brand management space, which is expected to keep building using its IP-heavy model). Ciara, Phoebe Gates and More Embrace All-black Dressing With Leather and Lace Twists for Skims' NYC Store Opening Night While an uncertain consumer and economy, still-high interest rates and political uncertainty held many dealmakers back in 2024, the high-stakes world of mergers and acquisitions might be starting to change. “M&A activity within the consumer markets industry appears to have found its footing, with growing consumer and executive confidence, easing overall financial conditions and post-election bullishness injecting confidence into the market,” said consultancy PwC in an outlook on dealmaking in the consumer space. The steady, but slow market reflects “experienced dealmakers’ ability to stay on strategy and realize value despite the slowdown,” PwC said. “Companies in the industry continue to leverage divestitures to rebalance and optimize their portfolios, as well as to unwind underperforming former acquisitions,” the outlook said. “Looking forward, we expect corporates to consider M&A as a lever to help address the challenges posed by the new tariff regime, safeguard their supply chains and protect their bottom line.” Before the U.S. election, there was also a good deal of uncertainty around how closely regulators would scrutinize big deals, particularly after the Federal Trade Commission succeeded in its effort to stop Tapestry Inc.’s $8.5 billion buyout of Capri Holding

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