The 2025 edition of LVMH Watch Week took place in New York City, showcasing the latest creations from nine brands under the LVMH umbrella. The event highlighted the savoir-faire of each maison, with presentations featuring new movements, innovative designs, and stunning craftsmanship.
Originally slated to bow in Los Angeles, the sixth edition of the event quickly pivoted to New York and Paris in response to the devastating wildfires that the city continues to face.
Across the street at Bulgari, the Lunar Year of the Snake was top of mind, with chief executive officer Jean-Christophe Babin teasing that there is much more to come at theand Wonders fair in Geneva. In Manhattan, the starring role went to the new in-house Lady Solotempo BVS100 Automatic movement. “This innovation targets a new clientele, particularly women who are increasingly interested in mechanical watches,” the executive said.
CEO of Tag Heuer Antoine Pin recently moved over from Bulgari and he made a point to highlight that the American market is the brand’s largest. He has motorsports on his mind, a sport the brand has a deep history with, now returning as official timekeeper for Formula 1 on Jan. 1 as part of “Formula 1 represents the essence of Tag Heuer’s DNA — technology, boldness and the constant drive to defy one’s own fears and surpass the limits,” Pin said.
De Clerck sees the American customer as “sophisticated and changing,” adding that “many brands are very show off” but he sees a U.S. consumer looking for authenticity. That suits him just fine, labeling Zenith as “a brand for people in the know.”
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