Luxury conglomerate LVMH and five of its maisons will participate in The Osaka-Kansai World Expo in Japan, showcasing their commitment to 'Savoir Faire Rêver' (The Art Of Dreaming). The French Pavilion, designed by architectural firms Coldefy & Associés Architectes Urbanistes and CRA-Carlo Ratti Associati, will be sponsored by LVMH, AXA Group, Ninapharm, and the Vins d’Alsace winegrowers’ association. Louis Vuitton and Dior will host immersive exhibitions, while other brands like Givenchy, Chaumet, and Moët Hennessy will also contribute to the experience.
announced recently that the group and five of its maisons will participate in The Osaka-Kansai World Expo in Japan , which will take place at Osaka Bay from April 13 to Oct. 13.
With undulating walls that resemble stage curtains and a rooftop garden, the architectural marvel is meant to be an ode to the love of oneself, love of others, and love of nature, according to the organizer.
“Japan holds a special place in the heart of the LVMH Group. For decades, we have together celebrated a love of heritage and nature through the dialogue of cultures and respect for local identities,” Arnault added. Louis Vuitton will bring its legacy of craftsmanship to life with an exhibition designed in collaboration with Japanese architect Shohei Shigematsu of. The immersive experience will take visitors through the history of the brand with a “library” of 85 trunks, soundtracked by the French acoustic science research institute IRCAM, and a second room that transports guests into a dreamlike world with a video installation by Japanese artist Daito Manabe.
LVMH Osaka-Kansai World Expo French Pavilion Louis Vuitton Dior Savoir Faire Rêver Luxury Brands Japan
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