Check out these ultra-high-end residences that tie in to some of the world's best-known luxury automakers—and the perks that come along with the real estate.
Luxury-goods companies of all sorts are engaging in a practice known as brand extension in a bid to sell consumers not just a product but a lifestyle. Now a handful of automakers are applying this concept to the Miami real-estate market. Here’s what some of them offer. From the November/December 2024 issue of Car and Driver.
'Other Amenities: A whiskey bar and a cigar lounge, plus a yoga studio to flush the booze and nicotine from your system. Completion Date: 2027 Initial Asking Price: From $550,000Number of Floors: 67 Brand Tie-ins and Car-Related Perks: There’s a Mercedes-Benz racing simulator, and a fleet of Benz vehicles are available to shuttle residents around Miami because calling an Uber is for the proletariat.
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