Bal Harbour Shops, an open-air market in Miami, Florida, is taking luxury goods on the road with a traveling pop-up shop in shipping containers.
The luxury retail shopping experience is evolving across the southeastern U.S. beyond archetypal laminated glass and heavy door frames with repurposed shipping containers that offer a traveling excursion to buyers. Bal Harbour Shops, an open-air mall near Miami, Florida, is redefining how consumers experience the lap of luxury.
West Palm in Palm Beach County is growing, evolving and getting better and better," Matthew Whitman Lazenby, managing partner of Whitman Family Properties, a real estate company, told FOX Business during a phone interview. "We frankly couldn’t imagine a better market.
We can essentially hit each market when it's at its respective peak," Lazenby added. However, the high-end fashion installation was touring in Greenville, South Carolina, when Hurricane Helene struck the south in late September, which resulted in over 100 fatalities. "We actually converted the pop-up in the last few weeks to a food service provider to help first responders get meals," Lazenby said.
No one can make the argument that Palm Beach County lacks luxury," Lazenby said. However, Lazenby imagines visitors won’t harp on the reusable metal boxes as a venue. The shops are furnished from top to bottom with branded milk and honey and reserve some of the highest quality fashion goods money can buy. "A shipping container used as a structure is irrelevant once put together," Lazenby said. "It’s just a shopping center we can pick up and move.
No one wants to adopt or co-op the last tenant’s design," he said. "It all gets demolished and thrown away. There’s a price to pay for that." Bal Harbour continues to journey through the south. The pop-up will unlock doors in West Palm Beach beginning Nov. 15 with a grand opening and remain through the end of January.
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