The beauty brand launched on the beauty retail giant’s website on Sunday.
, a first of its kind for the brand. That also comes as it preps more than 30 new brick-and-mortar retail locations.
in late 2021. “That two-year anniversary will be on Black Friday,” Hambasic said. “We’ve left that means of communication, so we’re thinking about how we can continue to reach new audiences without using those platforms.”’s rationale for teaming with the retailer. “Ulta had approached us about doing an online partnership and we found that we couldn’t choose a better partner,” Hambasic continued. “Their amount of digital reach is fantastic.
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