Shein buys Missguided brand from Britain's Frasers
© Reuters. FILE PHOTO: A woman leaves a pop-up store of Chinese fast-fashion retailer Shein in Paris, France, May 5, 2023. REUTERS/Johanna Geron/File Photo
Frasers said on Monday, Shein will acquire the intellectual property and trademarks of Missguided, while Frasers will retain its real estate and employees which have now been integrated into Frasers' fashion division. Frasers CEO Michael Murray said retaining the combined Frasers fashion teams while rationalising its portfolio in this space to focus on fewer brands made sense in the current climate.
Reuters reported in July that Shein was working on a potential U.S. initial public offering and had been in talks with the New York Stock Exchange and Nasdaq.
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