Food and beverage manufacturer Kraft Heinz said Tuesday that it no longer is serving the Lunchables meals it created for U.S. schools.
The company introduced the two packaged meals — one starring pizza and the other a turkey, cheddarAt the time, Kraft Heinz said the offerings were protein-enriched and contained reduced levels of saturated fat and sodium to meet the requirements of the national free and reduced-priceNutritionists and advocacy groups were not thrilled by the launch.
The drumbeat quickened in April, when Consumer Reports said its tests showed the school-approved Lunchables contained more sodium than the store varieties. The organization also reported that commercially available Lunchables had more lead compared to ready-made meals made several other companies.In a statement, Pittsburgh-based Kraft Heinz attributed the decision to pull out of the marketto a lack of demand.
“Last year, we brought two NSLP compliant Lunchables options to schools that had increased protein. While many school administrators were excited to have these options, the demand did not meet our targets,” the statement said. “This happens occasionally across our broad portfolio, especially as we explore new sales channels. Lunchables products are not available in schools this year and we hope to revisit at a future date.
The Kraft Heinz Co. produces a wide range of familiar products, including Capri Sun juice pouches, Oscar Meyer hot dogs, Grey Poupon mustard, Kool-Aid and Philadelphia Cream Cheese.
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