Food and beverage manufacturer Kraft Heinz said Tuesday that it no longer is serving the Lunchables meals it created for U.S. schools.
he company introduced the two packaged meals — one starring pizza and the other a turkey, cheddar cheese and cracker plate — at the beginning of the 2023-2024 academic yearThe company introduced the two packaged meals — one starring pizza and the other a turkey, cheddar cheese and cracker plate — at the beginning of the 2023-2024 academic year.
The drumbeat quickened in April, when Consumer Reports said its tests showed the school-approved Lunchables contained more sodium than the store varieties. The organization also reported that commercially available Lunchables had more lead compared to ready-made meals made several other companies.In a statement, Pittsburgh-based Kraft Heinz attributed the decision to pull out of the market served by the National School Lunch Program to a lack of demand.
“Last year, we brought two NSLP compliant Lunchables options to schools that had increased protein. While many school administrators were excited to have these options, the demand did not meet our targets,” the statement said. “This happens occasionally across our broad portfolio, especially as we explore new sales channels. Lunchables products are not available in schools this year and we hope to revisit at a future date.
The Kraft Heinz Co. produces a wide range of familiar products, including Capri Sun juice pouches, Oscar Meyer hot dogs, Grey Poupon mustard, Kool-Aid and Philadelphia Cream Cheese.
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