Canadian exercise apparel brand Lululemon issued statements on Tuesday apologizing for, and distancing itself from, a T-shirt design promoted by one of its art directors that triggered outrage and accusations of racism online.
) issued statements on Tuesday apologizing for, and distancing itself from, a T-shirt design promoted by one of its art directors that triggered outrage and accusations of racism online.
The furor started on Sunday, with an Instagram link posted by the Lululemon official, Trevor Fleming, that promoted the sale of a T-shirt on the website of California artist Jess Sluder, under the name “bat fried rice”. It called the image and the post inappropriate and inexcusable, and apologized that one of its employees had been affiliated with promoting the offensive T-shirt.
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Lululemon apologises after staffer offends with 'bat fried rice' T-shirtCanadian exercise apparel brand Lululemon issued statements on Tuesday apologising for, and distancing itself from, a T-shirt design promoted by one of its art directors that triggered outrage and accusations of racism online.
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Lululemon Official Promotes Racist T-Shirt, Gets Fired for Being RacistAt the risk of stating the obvious, fashion has a long history of doing racist shit, and the outbreak of covid-19 has emboldened racists to become more vocal and casual with their racism. When those forces of intolerance combine, news like this emerges: According to Reuters, Trevor Fleming, a senior global art director for Lululemon, shared an Instagram link to an astonishingly racist t-shirt with a thinly veiled anti-Asian sentiment. Designed by an artist named Jess Sluder, the shirt features a Chinese takeout box with bat wings, and was labeled “Bat Fried Rice” on his webstore before being removed. On Instagram, Sluder posted the product with the caption, “Where did COVID-19 come from? Nothing is certain, but we know a bat was involved. Beginning today, my limited edition quarantees are now available. Link in bio or DM for details…Thank you for your support and sense of humor! humornothat batfriedrice.”\n
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