LoveShackFancy Pre-Fall 2025 collection, runway looks, beauty, models, and reviews.
LoveShackFancy is going global. This is meant both literally—the New York brand recently found a European distributor, allowing its signature “girls just want to have fun” aesthetic to be sold from France to Italy—and figuratively: founder Rebecca Hessel Cohen said that the muse for her pre-fall collection is a “global goddess” who changes multiple times a day.
“She’s really traveling, she’s really on the go,” Cohen added from her Flatiron showroom. To where, exactly? Cohen says Lake Como, for starters: flowy boho dresses are lined with Venetian lace, whereas matching pink gingham scallop sets give off a retro Roman Holiday-inspired air. Another dress features dainty watercolor Amalfi lemons. The next stop on the LoveShackFancy customer’s euro girl summer is St. Tropez, where airy blue-and-white maxi dresses evoke the iconic tablecloth prints of Le Club 55. Then it is off to Ibiza to have some fun in the sun; one standout dress is intricately sewn with 50,000 shells, sequins, pearls, and beads. “It took weeks to make,” she added. That over-the-top garment is an outlier: Cohen said she didn’t want this collection to be “fussy”—and indeed, much of it looks like something you could throw over a swimsuit as you head to lunch. “We wanted a dreamy, soft, neutral summer palette,” Cohen explained. Eventually though, it's time to board that Delta flight back to America—and, when she lands, she’s ready for ice coffee, air-conditioning, and a hearty dose of red-white-and-blue. Blue jeans come with cherries near the pocket, as does a frilly mini-dress. “We leaned into America's sweetheart—a little pinup, a little kitschy, but also fun and girly,” she said. Still, a black dress with lingerie-like edges suggests that one day that sweetheart might grow up, rebel, and start a new life that involves smoking cigarettes in Paris.
Pre-Fall 2025 Runway_Review Runway
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