The most luxurious reminder to go touch grass.
Liya Kebede, Edie Campbell, and Leon Dame are among the stars of the Into the Wild campaign. Photographed by Alastair McLellan. Courtesy of Loro PianaLoro Piana, the Italian fashion house known for its ultra-soft cashmere and sumptuous fabrics, has embarked on an unexpected new journey with the launch of Into the Wild, a capsule collection that melds high fashion with technical performance for the great outdoors.
It all began with a visit to Loro Piana’s Aspen outpost nestled just beneath the enclave’s Silver Queen gondola, where an Into the Wild “pop-in” shop had just been installed and will be open until July 10. Over coupe glasses of champagne, guests got their first feel of the collection in which they would be fully outfitted for the following days’ adventures.
For the final evening, guests including fitness expert Joe Holder, photographer Douglas Friedman, Ghia founder Melanie Masarin, and the artist Misha Kahn were invited to cocktails and dinner at an idyllic lakehouse located on the Dunbar Family Ranch . As the sun set, casting a rosy glow over the rugged peaks of the Colorado Rockies, Loro Piana’s CEO of North America, Matthieu Garnier, offered a toast. “When we created this collection we imagined an experience like this.
The final meal, curated and served by chef and master forager Barclay Dodge was held at the Dunbar Family Ranch owned by Kevin Costner.A basecamp, of sorts, featuring Loro Piana tents and hammocks from the Into the Wild collection was set up for an evening of star-gazing over s’mores.
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