Loro Piana will introduce a high-performance outdoors collection called 'Into the Wild' on June 6.
has long embraced connecting with nature, in alignment with the precious fabrics it employs and sources from farms stretching from Australia to Peru. Now the brand is launching a women’s and men’s collection called “Into the Wild,” conceived for life in the outdoors, with a focus on technical performance and innovation.we always explore new territories,” the brand’s chief executive officer Damien Bertrand told WWD.
The company is presenting another technical innovation, the Graphene, a membrane with heat-conducting properties, distributing body heat evenly for thermal comfort. The high-performing garments feature Curly Cashfur and Loro Piana’s trademarked Coarsehair for a rugged softness on knitwear, and are treated for rain-resistant performance.
“At Loro Piana, we have a passion for quality, performance and precious fibers,” Bertrand said. “This obsession has pushed us to always innovate and find new ways to cater to the curious connoisseurs, wherever they are.”Defining the collection as “an elevated take on performance wear, fusing ultimate quality with a sensorial touch and technical expertise,” Bertrand believes “it really sets us apart, staying true to our codes but reinventing them in a modern and dynamic way.
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