As the coronavirus pandemic continues, the British Fashion Council has unveiled its new strategy.
As the global pandemic wreaks havoc with all scheduled events happening this summer, the British Fashion Council is addressing how it will deal with the upcoming men's and women's London Fashion Week programs, which usually take place in June and September.
"It is essential to look at the future and the opportunity to change, collaborate and innovate," Caroline Rush, BFC chief executive said."Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity, and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this.
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