Locker’s New DFS Format 'Leagues' Helping Influencers Engage Large Audiences

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Locker’s New DFS Format 'Leagues' Helping Influencers Engage Large Audiences
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RotoWire, Fantasy Pros, Ghetto Gronk, and The 33rd Team are part of Locker’s growing partnerships.

Behind an influx of cash and an evolving platform, daily fantasy sports operator Locker is finding footing in the industry.

“We saw friendships growing on the platform, even under these anonymous user names. We had a lot of requests to make private group chats and private leagues so people could kind of separate themselves by their interests. That went in tandem with how we created our Locker Leagues.

“It’s a really good way for those media outlets to really engage with those NFL audiences that they have,” Bernstein said. “You could go start 1,000 fantasy leagues or you can make one Locker League and develop your whole audience into that pool.” Partners receive a commission of the entry fees from Locker and must have at least six entries.

Bernstein couldn’t publicly comment on any pending negotiations, but the company is close to landing partnerships with athletes. Other sports are designed the same, but Locker is going to add the NBA and UFC soon so Leagues can bring in even more partners and diverse audiences. Locker is available in 25 U.S. states while the pick’em game is offered in 18 jurisdictions.

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